3.0 Health Modus Operandi

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Insert in “The Three Pillars of Health and Well-Being

To accurately attribute you a score, we look beyond just your behavior. We also look at your inherent tendencies and how you look at your health. This Health Modus Operandi, which is also determined by the answers you give on the assessment, will help us determine the type and content of the suggestions we provide you that will best help usher in change. Below are three profiles representing how people view the relationship with their health and well-being.

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Resistant

As the name aptly describes, resistance to change is a primary characteristic of this profile. They view others for their plights in life, not themselves or their behavior. This make modifying behavior a difficult task since their self-efficacy is normally low. Their health is not their responsibility. That’s what doctors are for.

While I’m not suggesting no self-directed efforts for health improvement are in vain, conventional methods of intrinsic motivation probably won’t work. A better strategy may be to focus indirectly through family and friends, specifically those who they care about. Since those who occupy this profile can often be elderly, an effective means of motivation can be through their grandchildren, especially if they are young. In addition, nudges featuring cooperative activities can be more effective than focusing primarily on solitary suggestions of improvement.

Passive (but open)

This group, passive in their health improvement (but still open to suggestion) occupies the largest segment of the population. This group often is or considers themselves too busy for their own health considerations. Many are caregivers and stuck in the routine of focusing first on others. Others just concentrate their attention elsewhere.

The goal for this segment is to help them re-order their daily activities, putting themselves higher up their ladder of priorities. Persuasive nudges and engagement suggestions can be distributed between internal and external activities; and solitary and peer assisted. However the effectiveness of these suggestions for each individual will vary according to their situation. Tracking what works and what doesn’t is very important as the array motivations are vast.

Empowered and Motivated

Those who are aware and focused on their health are relatively easy to be motivated – as they probably already are. That said, since they already have their own personal plan, one that may not align with what they are already doing can easily be discarded without consideration.

Communication directed towards this group should focus beyond their own needs by appealing to their role as peer leaders and influencers among their friend, peers and even the their community. Enlist them in the “crusade” for inclusive health and well-being both as recruiters and as motivators. Always ask for their input and engage their strategic and tactical abilities.

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