“Let’s Clean Up the World!”

When I started the Community 3.0 project a few years my goals was to synthesize community civic empowerment with organic small business development. In doing that I proposed the concept of turning locally owned businesses into a concept I termed “Front Porches.” A Front Porch was a hub for informal community gatherings designed to promote civic engagement through volunteerism. I created examples of twenty projects, or Solutions, a Front Porch could create to serve its community. These projects included both solving the problems that had fallen through the cracks or taking advantage of the opportunities that presented themselves.

The Solution that always seemed to gravitate to the front of my consciousness was“cleaning up the community.” Clean up efforts also seemed to be the one thing everyone could coalesce upon. No one wants their neighborhoods littered with unsightly garbage. Plus before anything else can be done – you need a clean slate … a platform to build on, literally and figuratively.

Do you ever walk past that vacant lot and wonder what could be … what could be if someone did something, anything. If someone just cleaned it up, that would be a start. But then, who knows what we could make it. And maybe if this vacant lot became something – something beautiful, then maybe it would catch on. In 1982, James Wilson and George Kelling wrote an article in the Atlantic Monthly titled “Broken Windows.” Here’s an example from the article:

Consider a building with a few broken windows. If the windows are not repaired, the tendency is for vandals to break a few more windows. Eventually, they may even break into the building, and if it’s unoccupied, perhaps become squatters or light fires inside. Or consider a pavement. Some litter accumulates. Soon, more litter accumulates. Eventually, people even start leaving bags of refuse from take-out restaurants there or even break into cars.

This article became the basis on the “Broken Windows Theory.” In 1994 Bill Bratton became the New York City Police Commissioner under Rudy Giuliani.  A cornerstone of Bratton’s reign was the implementation of the  “Broken Windows” philosophy in New York. A portion of the police budget was put towards the clean-up of neighborhood in high-risk crime areas, including repairing broken windows in abandoned buildings. Bratton even went so far as to repaint subway cars each night if they had been “tagged” during operation that day. Every car left the terminal the next morning “clean.”

“Help Me … I’m Dirty” is Community 3.0‘s version of implementing the“Broken Windows” philosophy through its network of Front Porches. Its premise is that a when a community has a clean environment, free from debris, vandalism and of course broken windows … it has a much higher likelihood of staying that way. It’s a start to all other things a community can do to better itself and help its residents to realize their “Perfect Worlds.”

Lets Do It WOrld logo

Let’s Do It! World

A couple of months ago I was tagged on a Facebook post by David Wilson,Do NGOs Still Have a Right to Exist?“ The topic of the post centered around the lack of scrutiny we put on no-profits and NGOs (non-governmental organizations) on where and how they spend the money we give them. Seldom is there any public discussion on the effectiveness of the strategic and tactically operations.

I decided to comment; but little did I know that comment turned into one of those moments of serendipity that may prove to be a pivotal point in my life. As I was writing, another comment one popped up right in front me. Rather than finishing mine, I stopped and decided to read the comment that appeared first. That comment was from you Kadi Henk from the Estonia based NGO, Let’s Do It! World.” Kadi is their Director of Partnerships, and one of the core members of the organization.

Let’s Do It! World is a civic-led mass movement that began in Estonia in 2008 when 50,000 people united together to clean up the entire country in just five hours. Since then, Let’s Do It! has spread this model—one country in one day—around the world. To date, 112 countries and 14 million people have joined us to clean up illegal waste.

On September 8, 2018, World Cleanup Day, people in 150 countries will stand up against the global trash problem, making it the biggest positive civic action the world has seen. Imagine a powerful “green wave” starting in Japan and ending in Hawaii with hundred of millions of people taking positive action together on the very same day.

Let’s Do It! World has never been only about cleaning up waste. We also aim to unite the global community, raise awareness and implement true change to achieve our final goal– a clean and healthy planet.

Kadi’s response was articulate, and considering the topic of the post – very elegantly non-defensive. Personally, I don’t think I could have articulated the way she did without “throwing out some attitude.” Without even finishing my comment, which meant I had to open another Facebook tab – I had to find out who you Kadi was. And once I did, I sent a “friend” request. Within minutes you not only accepted, but ask for a LinkedIn “connection” and messaged me requesting we talk about collaboration possibilities. We did a few days later … and now I’m spearheading the efforts in the United States for Let’s Do It! World.

Be a Shepherd

It’s time for us all to assume a new role, a new place for us in our communities and in the world. It’s not enough to just agree the status quo isn’t working and move on expecting someone else will fix it. We must assume the responsibility ourselves. We must be the guides. In his brilliant piece from 2011, “From Patterns of Emergent Cities: 1. The Founder,” Seb Paquet gives us, those who must be the shepherds, a philosophical guide to what we must provide those in our communities.

A departure: an escape route from the old and tired, into an open space with few constraints;

A sense of possibility— the promise of a new freedom he has had a glimpse of, but has not yet experienced;

Mystery, adventure, and challenge— an experience; danger, even!

An opportunity to contribute his unique talents towards creating something meaningful that, in his eyes, deserves to exist;

And finally, the chance to design a new ‘home’, a new life for ourselves and others.

This departure from “the old and tired” of the our current civic malaise must be replaced not with just new faces; because the problems lie much deeper than just “who.” The problems stem from decades of systemic decay of an institution never designed to solve all that ail the 300,000,000 of us alone in the Unite States. The foundation of all society (both here and abroad) must rest on the underpinnings of direct civic participation and “sweat equity.” And by participation I mean volunteerism – whether that “sweat equity” be manual labor, expertise or organization.

Now is the time … and a perfect place to start is cleaning up our communities by joining me in the Let’s Do It! World effort. Even though Let’s Do It! is a worldwide ambition, my focus is here in the United States. America is big place, in all context, so please help me. We have a little over two years to put this together … but in a country of over 330 million people – there’s no time to waste. Our goal is to clean every neighborhood and community in the country. And while doing this I intend to create a platform to build on. Imagine this platform as a network of Front Porches and the clean up will be just the start. Because once we have the platform and network of grassroots civic empowerment – reliance on government dysfunction and juvenile political squabbling will be a memory.

I’m looking for individuals that are ready to transform their respective neighborhoods, cities, and the world by taking on the following roles. Roles correspond to geographic locales or as I call them – Nodes.

Each Census defined Micropolitan area (ranging between 15,000 and 150,000 and averaging about 50,000) will be a designated Node and will have a project leader or Community Empowerment Concierge (CEC) coordinating the efforts. Census defined Metropolitan Areas, being larger, will be Node segmented per 150,000 people, sub-divided by county (or further if necessary).

Director

Think of the Director as the one casts the production, only the production is a multi-community engagement platform. I’m looking for five Directors. Each Director will be responsible for identify and recruiting leaders(CECs) for each community Node. Once these CECs are in place the Directors will be responsible for training and overseeing their efforts. The Director positions are core members of Community 3.0 and their input on all matters is not only welcomed … but expected.

Community Empowerment Concierge (CEC)

A CEC is the local leader. Each designated Node (approximately 3000 nationwide) will be led by a CEC. He or she is the catalyst, or concierge to community and neighborhood engagement. Their main role is set up and organize Front Porches, normally in the community’s locally owned businesses, but not exclusively. Once set up, these Front Porches will act as launching pads community direct action volunteer projects, or Solutions. The CEC will also assist these Merchant Front Porch in installing the 3.0 Contributor Experience Platform. The platform is Community 3.0‘s proprietary 1-to-1 marketing and loyalty program designed specifically for locally owned small and medium-sized  businesses.

Once set up, the CEC will be the one to keep “stoking the fire” of civic altruistic momentum. The first order of business will be community clean-up organized in conjunction with the worldwide efforts of Let’s Do It! World.

James Rizzi - Summer in the City

Leave person, every place and everything better off from you being there

We will discuss how compensation works for both the Director and CEC position upon contact. However, involvement in this project of societal evolution should not be determined by monetary compensation alone. We are looking for people who are cause driven and want to make the world a better place. However cliché that might sound, it’s imperative. The motto that underpins everything we do is: “Leave person, every place and everything better off from you being there.” You must want to be part of something that is only as big as the people involved and at the same time is only limited by our imaginations. You have to want to create something that can change society from the ground up … with you being one of the underpinning cornerstones. It’s this network and foundation that we build that will support not only the Let’s Do It! World project, but many other altruistic ones … possibly even one you are currently working on. Community 3.0 is a platform for everyone’s contribution and a vehicle to realize dreams and aspiration.

I ask for your help. Who do you think would be interested in this opportunity – colleague, a friend, a family member or even a student? Do you happen to know anyone who’s cramped in his or her job – someone who’s great but hasn’t been given the opportunity to do great work? Someone who’s stuck in a situation that feels like a job instead of a career? We need someone with drive and willingness to learn, and above all … a commitment to making things better.

And as I mentioned above – join me and, Make every person, every place and everything better off from you being there. This would be a great way to do it.

__________________________

Please direct your referrals, ideas and questions to clayforsberg@gmail.com.

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