There ‘s been a lot of attention recently about the benefits of crowds. Everything is being crowdsourced – the next Afflac spokesperson, a new Coke song, even the name of the Bronx Zoo Cobra. Part of this trend is crowdfunding. For those of you that aren’t familiar with crowdfunding – here are the Cliff notes.
A project that wants to get crowdfunded, posts its project or idea on a web site dedicated to soliciting small investments. These investments are often as small as ten dollars and seldom larger than a hundred. For your investment, you get a token of appreciation. This token could be a white paper, a shirt or anything else the project head wishes to give you for your support. There are also levels of appreciation which correspond to the level of your investment.
This whole crowdfunding thing got me thinking about when I was young in Minot, North Dakota (pop. 35,000) – where I grew up. When I was in high school, there was a professional golfer in town, Mike Morley, that was trying to hit the PGA tour. He had his tour card, but didn’t have enough money to go from event to event to compete. A group of Minot businessmen decided to back him and pay for his expenses. I don’t know the details of their arrangements, but I suspect that if Mike made money then they would participate in the spoils. This was kind of an informal local crowdfunding.
If we can participate in a new company or project through crowdfunding, why can’t we participate in the success of the individual themselves, like what happened with Mike – only even more esoteric. OK … work with me.
Meet the ChangeMakers.
Imagine a web site or portal with a variety of different people on it, people looking for career assistance. For the sake of argument – let’s limit it to young people. Each of these individuals, let’s call them ChangeMakers – would have to put up a profile or online portfolio. These portfolios would be a “Here I am world, this is what I’m all about and why you should invest in me.” The portfolio could be an essay, it could be pieces of art, or a video or whatever vehicle the ChangeMaker wants to use to present themselves to the world.
All of these ChangeMakers would be put in a central virtual location where we, the investors, can find them. They could be organized by location, or life focus or even age. Each ChangeMaker would determine their own tokens of appreciation they wanted to give investors. Chances are, financial participation probably wouldn’t be one – but who knows.
Rather than just giving money to a faceless charitable cause (not that there’s anything wrong with that), you’d be investing in the future of an actual young adult, one that you could watch grow and progress through life – on one that you had a vested interest in. You could create a portfolio of ChangeMakers, not unlike an investment portfolio. You could diversify … or could you throw all your weight behind a single industry or group of ChangeMakers in a similar field.
Ingenious ChangeMakers wouldn’t limit the parameters of investment to just money either. They could solicit mentoring and expertise in their areas endeavour. If they were an artist, they could request studio space. If they are interested in public policy, they could request a legislative internship.
And on top of it, not only would these young ChangeMakers get the resources they need to jumpstart their future – they’d have to figure out what resources they need on their journey to success. This organizational prompt might be worth more than the assistance itself.
As we search for ways to reform schools and prepare our young for the future, we most always overlook one of our greatest resources – our community. We look to the public sector for all the answers through political debate ad nauseum … when the solution is just down the street, or in the next town or on the other side of the country. But it’s never potentially further than a mouse click. I believe we all want to help and we all have the same goal – success for our young. But we just don’t have the vehicle to pull it all together, a vehicle where we can put a name and face to those that need our assistance – whatever assistance we may be able to give them.
I’d be interested in hearing your views on this idea I’ve been rambling on about. Maybe it’s just a pipe dream, but I don’t think so. Please give me some feedback.
If you’re on Twitter please follow me … there’s cool stuff happening over there too @clayforsberg.